Single-seater racing driver, Sean Guthrie, has appointed RACERSITES.COM to develop and manage his online presence, a key element of a comprehensive marketing program developed by the talented youngster, which aims to build his fanbase and attract sponsors.

RACERSITES.COM, a leading provider of web development and management services to the motorsport industry, is ideally positioned for this type of initiative. With extensive expertise in the motorsport arena, the company understands the needs of a young driver, which in today’s commercial environment extends beyond on-track performance.

Guthrie identified his primary aims for his website and worked closely with RACERSITES.COM to develop an identity, create the framework and build the structure for it. The company’s innovative TOOLBOX site management system was employed to provide user-friendly maintenance and updates that can be carried out by the client quickly and cost-effectively.

The website is designed to appeal to two key target audiences: the corporate environment which offers sponsorship opportunities, and the driver’s fanbase which assists with building a brand name and expanding awareness for the driver and his racing abilities. A combination of interactive features, such as topical polls, and a dedicated sponsors page have been developed by RACERSITES.COM to accommodate these two requirements.

Kevin Hofer, Director of Client Operations, reviews the website development saying, "The primary challenge was striking a balance between fan appeal and corporate awareness. As with many young drivers at an early stage of their career, we also needed to keep the site cost-effective and easy to maintain. By using TOOLBOX we can give Sean the control he needs and meet his budget constraints, without any loss of quality."

RACERSITES.COM is a dynamic, young company offering web development and management services to companies within motorsport or those targeting the industry. The current client roster includes Chip Ganassi Racing, Graham Rahal, Howard Boss Motorsports, Ferarri North America, Sean Guthrie.