RACERSITES.COM LAUNCHES TARGET RACING
May 15, 2007

RACERSITES.COM collaborates with retailing giant Target to relaunch the online home of Target Racing. The new landing page, located at: www.target.com/racing/ educates visitors about their racing affiliation with Chip Ganassi Racing.

The parternship with RACERSITES.COM was a logical one as both parties were able to leverage functionality available on the team site for Chip Ganassi Racing, which was also designed and developed by RACERSITES.COM. Target utilized the design services of RACERSITES.COM in addition to site hosting services on the server where the Chip Ganassi Racing website is housed.

RACERSITES.COM provided Target with a turnkey solution for the new landing page, including not only front-end functionality but back-end administration tools, as well. All of the content displayed is pulled directly from information on the Chip Ganassi Racing team site. This makes the site essentially "maintenance free" and eliminates the burden on internal Target production resources.

Chuck Tate, President, RACERSITES.COM, explains “Target and Chip Ganassi Racing came to us with the desire to leverage the information that was already available on the CGR site. We collaborated with the Target interactive design personnel as well as the Target off-line partners to agree on a "landing page" that directs guests who want to know more about Target's racing affiliation into the Chip Ganassi Racing site. Our goal for this project was to make it simple for Target to display their brand and affiliation with the team while minimizing their efforts and not requiring ongoing updates after each event.”

LINK :: www.target.com/racing