PANTHER PARTNERS WITH RACERSITES.COM, LAUNCHES NEW TEAM WEBSITE
November 1, 2007
INDIANAPOLIS, Ind. (Nov. 1, 2007) – Panther Racing announced today it has partnered with RACERSITES.COM and launched a completely redesigned version of its website, www.pantherracing.com. For the second time in the past four years, the team has committed to improving its online product, and this latest version is undoubtedly the best.
Panther CEO and Managing Partner John Barnes is calling the website the best he's ever seen.
"I told the guys at RACERSITES.COM, 'If we're going to pay you to do this thing, I want the best motorsports website on the planet.' And those guys took the challenge with open arms," Barnes explained. "Looking through this new site now that it's finished, I seriously cannot find a better motorsports website on the internet right now. RACERSITES delivered for us big time."
RACERSITES.COM is a leading provider of web design, development and management services for companies within motor sports or those targeting the industry. The current client roster includes Graham Rahal, Target Chip Ganassi Racing, the Ferrari Challenge series, Sam Hornish Jr. and most recently, Panther Racing.
The site's features include a daily team question and answer format, where fans can submit questions to the team and have them answered; an in-depth look at Panther Racing's personnel, its pit crews and a race-by-race team history. The site also includes extensive video libraries and photo galleries. All of this content can be managed and maintained by Panther Racing personnel using the RACERSITES.COM content management system, TOOLBOX.
"At Panther, we embrace the need to have a strong presence on the internet – it's a key to our business," Barnes said. "We want to help our sponsors activate their products, provide inside information on the team and reach out to fans of the IndyCar Series. If there is something fans can't find on the site, they can Email us directly, and I know our folks here will work to make the improvements. This is the first in a string of big announcements for Panther and our 2008 programs."
"We were extremely excited to work with Panther Racing on their new web site for the 2008 racing season", comments Chuck Tate, President of RACERSITES.COM. "Naturally, we are big believers in the growing importance of the web as an integrated component of every race team's marketing activities and were thrilled to work with a client that shares that view. Further, while we are certainly proud of the finished product, we are even more proud of the fact that we were able to provide an end-to-end solution for Panther that will help the team keep site maintenance costs down over time."
LINK :: www.pantherracing.com
